Text Them Home - 03/01/2012
Innovative Street Art Experience Highlights Los Angeles’ Homeless Epidemic and Raises Funds for Homeless Center
The Weingart Center partnered with David & Goliath to promote the “Text Them Home” fundraising campaign that integrated homeless volunteers and art.
Shedding light on the more than 50,000 homeless people living on the streets of Los Angeles, the Weingart Center hosted a street art experience that encouraged the public to change their perspective on how they view homeless people and promote the “Text Them Home” fundraising campaign.
A chalk artist used the sidewalk as his canvas and drew simple, yet realistic scenes around homeless individuals lying or sitting on the street. A sign asked for a $10 donation to the Weingart Center accompanied by the message: “Text Them Home, text HOMELESS to 50555 and help the 50,000 Homeless in LA find a new place to call home.” MSG/ DATA rates may apply. Full terms at mGive.com/T and read the privacy policy. All proceeds will benefit the Weingart Center’s many homeless assistance programs.
WHO: Homelesss volunteers: Kimberly Meineke, Laura Roberts, and Thomas Garcia.
WHERE: Arts District of Downtown Los Angeles, 3rd Street and Traction.
SCHEDULE: November 16, 8:00-4:00 p.m. - Artist John Stevens II draws various scenes, and AmeriCorps team members volunteer to participate as homeless men and women in art experience for general public.
About The Weingart Center
Located in the heart of Skid Row, the Weingart Center transforms the lives of Los Angeles’s homeless men and women, helping them to break the cycle of homelessness and lead self-sufficient lives by providing on-site transitional housing; case management; substance abuse recovery; mental health treatment; education; workforce development; and other services. The Weingart Center incorporated as a 501 C (3) non-profit organization in 1984, and is a premier agency of its kind in the West and a model for the nation. Visit www.weingart.org for more information.
About David & Goliath
David&Goliath is a full-service independent creative agency with offices in Los Angeles, London, and Frankfurt. They take on Goliath marketing challenges through a media-agnostic approach, and pride themselves on developing innovative solutions.
In an industry that is evolving rapidly, conventional thinking is not enough. You must be willing to create unique, engaging brand experiences. David&Goliath is armed with the knowledge, resources and firepower needed to build and protect brands in this ever-changing media landscape.
To do this, they adhere to one simple philosophy: Brave.
Brave gives everyone something to rally around. It is a filter that they put every decision through. Brave pushes us out of our comfort zone and forces us to find a better way. And most importantly, Brave leads to better work.
David & Goliath has worked on pro-bono projects for the Weingart Center since 2009.
